Победители Cannes Lions 2012 в категории Creative Effectiveness Lions

Grand Prix

Title: AXE ‘EXCITE’ – RETURNING TO UNIVERSAL TRUTHS TO CREATE GLOBAL HITS
Advertiser: UNILEVER
Product: AXE
Entrant Company: BBH LONDON
Country: UNITED KINGDOM

Победители
Title: BORN OF FIRE
Advertiser: CHRYSLER
Product: 200
Entrant Company: WIEDEN+KENNEDY Portland
Country: USA
Title: WATERMARK
Advertiser: DIAGEO AUSTRALIA
Product: BUNDABERG RUM
Entrant Company: LEO BURNETT SYDNEY
Country: AUSTRALIA

Title: BREATHE HAPPY
Advertiser: P&G
Product: FEBREZE
Entrant Company: GREY NEW YORK
Country: USA

Title: GERMANY'S BIGGEST SEARCH FOR MISSING CHILDREN
Advertiser: INITIATIVE VERMISSTE KINDER
Product: GERMANY WILL FIND YOU
Entrant Company: KEMPERTRAUTMANN Hamburg
Country: GERMANY

Title: YOU'RE NOT YOU WHEN YOU'RE HUNGRY GLOBAL CASE STUDY

Advertiser: MARS
Product: SNICKERS
Entrant Company: ABBOTT MEAD VICKERS BBDO London
Country: UNITED KINGDOM