Cannes Lions 2012: Special Awards

Direct Agency of the Year

1. Serviceplan, Munich

2. Wieden+Kennedy, Portland

3. DDB Brasil, São Paulo

Advertising Agency of the Year

1. Wieden+Kennedy, Portland

2. BBH, London

3. Ogilvy São Paulo, Brazil

Independent Agency of the Year

1. Wieden+Kennedy, Portland

2. Serviceplan, Munich

3. Jung von Matt, Hamburg

Advertiser of the Year

Компания Mars, Incorporated.

Bruce McColl, Chief Marketing Officer of Mars, Incorporated

Lion of St Mark

Дэн Уиден (Dan Wieden), сооснователь и креативный директор Wieden+Kennedy.

Media Agency of the Year

1. Duval Guillaume Modem, Antwerp

2. Jung von Matt, Hamburg

3. Manning Gottlieb OMD, London

Network of the Year

1. Ogilvy & Mather

2. BBDO

3. DDB

Holding Company of the Year

1. WPP

2. Omnicom

3. Publicis

Media Person of the Year

Джек Дорси (Jack Dorsey), сооснователь и председатель правления сервиса микроблогов Twitter, генеральный директор компании Square.

Palme d'Or

Заслуга вручается наилучшей продакшн-студии

1. MJZ, USA

2. Rattling Stick, UK

3. Biscuit Filmworks, USA

4. Caviar, USA

5. Smuggler, USA

Grand Prix For Good

HELP I WANT TO SAVE A LIFE

Advertiser: HELP REMEDIES

Product: BANDAGES

Entrant Company: DROGA5 New York, USA