Lady Gaga turns chicken

Masters of reactive advertising Nando’s has capitalised on Lady Gaga’s one off Sydney performance with an ad that is running in the Mx newspaper.

The fast food chain has adapted the US singer’s Born this way’ hit to ‘Basted this way. Lady Peri-Peri’ with a chicken sporting Gaga inspired feathers. It created the ad in-house which will run in the Sydney edition only.

Lady Gaga is performing the one off concert for 800 lucky golden ticket holders at the Town Hall tonight.

Nando’s have a history of producing one-off tactical advertising.
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